All posts by Zac Seidel

Colorado Springs Gazette Features Offtoa

Thanks to Wayne Heilman and the Colorado Springs Gazette for featuring Offtoa and our founder Al Davis in the Friday edition of their Business Section.

Wayne took the time to interview two our clients–Taylor Baby LLC, and FirstNod INC–two startups in Colorado’s Front Range that are preparing for early stage investment.

Great quote from Danielle Stangler of Taylor Baby LLC:

“If we had worked with Offtoa from the beginning, it would have been a lot easier to consolidate all of our information into one place,” Stangler said. “It allows us to look at our business the way an investor would. It has helped us analyze how the business will look at different stages so we can make thoughtful decisions and tighten our processes.”

Visit the article HERE.

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About Us

Our Story – “Have the startup professor in your corner”

Our founder is Al Davis. After his first startup had an IPO in 1995, and–after a publicly traded company acquired his second in 1997–he started mentoring dozens of startups. For many of these, he interviewed the founders and constructed pro forma financial statements for them, which they used to successfully approach investors. When he realized the value of this service, he started building prototypes of a tool to automate this process. In 2013, he founded Offtoa with his son, Mike, around this idea.

Built to help new companies get investors to “yes”

Offtoa™ assists entrepreneurs at a crucial moment—as they prepare to approach investors. By creating solid pro forma financial statements, Offtoa helps startup companies understand their financial state­ments, pivot with confidence, and get investors to “yes.”

  • Entrepreneurs speak the language of customer validation and product milestones.
  • Investors speak the language of financial statements and investment returns.

Offtoa bridges this communication gap. In the same way that TurboTax® guides taxpayers through a series of questions to produce tax returns, Offtoa guides entrepreneurs through questions about their business strategy to produce financial statements, and provides an “investor’s hat” business analysis to prepare them to confidently approach investors.

The Value Proposition – “Plan, Learn, Pivot, Grow”

  • Plan – Offtoa guides users in defining all their business assumptions
  • Learn – Offtoa provides pro forma financials and analyzes them for investor-readiness
  • Pivot – After you start your company and need to adjust assumptions, Offtoa keeps you on the right track
  • Grow – The more you pivot while staying on course, the closer you get to success

The Company – “By entrepreneurs, for entrepreneurs”

  • We’re a lean startup: We iterate constantly, we design experiments to test our assumptions, we consume few resources, and we grow from referrals from satisfied clients.
  • We understand the importance of entrepreneurship:  All our employees have a history of work with new enterprises, and a passion for mentorship, possibility, and growth.  Our company embraces a culture of enthusiasm, quality, and long-term commitment.
  • We connect with the community:  Our business is rooted in the startup centers of Colorado’s Front Range.  We connect with the entrepreneurs in our community and work with them to grow their businesses.

Our user interface is far from perfect. We’re looking for customers who understand this, but see the high value that our product provides. We listen to their feedback as we make changes, and grow Offtoa through referrals and viral marketing. Although we upgrade constantly, we’re planning a major new release for summer 2014. You can connect with us by signing up for an account at Offtoa.com, following us on LinkedIn, or following us on Twitter at @Offtoa.

Offtoa is a trademark of Offtoa, Inc. and TurboTax is a registered trademark of Intuit, Inc.

Pivot with Confidence. Understand How You’ll Grow.

If you opt for an ESSENTIALS or PREMIUM account, you’ll be able to hone your ideas by investigating multiple scenarios.  As your hypotheses change, pivot with confidence towards growth and profitability.  At any moment, you can “Toggle the Control Panel” to switch between scenarios, or create new ones.

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Create a Compelling Business Case

Offtoa helps you build a strong pitch to approach investors. Before you enter the Shark Tank, you’ll have seen an “investor’s hat” analysis of your assumptions, and have your  Cash Flow Statement, Capitalization Table, and expected Internal Rate of Return in hand.

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Revisit Your Assumptions.  Project Your Growth.

As you build your business and prepare for investment, Offtoa wants to walk with your company.  When you confirm hypothesis, you can revisit your assumptions and immediately see the impact on your bottom line.  As you learn what truly drives your company’s growth, you can use each of several sales models to adjust course when necessary, and successfully plan for future.

Screen shot 2014-01-31 at 12.51.42 PM Estimate your future sales by Customer Acquisition Cost, or drive growth through dollars spent or time dedicated.  However you plan to grow your business, Offtoa supports you by communicating your plan in the language of your investors.

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If this sounds like something that will help your business, we’d like to get you started with a free account today!

Learn the Impact of Business Decisions. Understand Your Financial Statements.

Offtoa creates your assumption-based financial statements automatically, without relying on an accountant. You’ll be able to understand and communicate your startup’s potential in the language of investors.  As you quantify your assumptions, Offtoa will help you understand the impact of those decisions on your bottom line.

Instantly Assess the Impact of Change

At any moment, you can “toggle the Scoreboard” to access the OfftoaScore–an instantaneous snapshot of how your business in performing in each of thirteen key financial metrics, and summarized into a single number.  When you change an assumption, the Scoreboard will immediately reflect the change.

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Understand your Financial Statements

Once you’ve entered your assumptions, Offtoa will generate your pro-forma income statements.  You’ll see your revenues, costs, expenses, and your bottom line.   You’ll understand when your company will reach profitability, and you’ll have well-developed financial statements to approach investors.  If you’d like, you can download the statements to Microsoft Excel to print, share, or manipulate.

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Drill down by Product, by Customer Segment, by Market

While you examine your financial statements, you can organize the information to show revenue by market, to reveal the income generated by each of your core products, or to examine the number of customers your business has acquired.

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Analyze Problems.  Find Solutions.

Offtoa will perform an “investor’s hat” analysis of your business across 50 analytical dimensions.  For each issue that it finds, Offtoa will identify the severity, highlight the specific place in your financial statements where the problem appears, and suggest which assumptions could be changed to address the problem.

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Once you’ve created your financial statements, Offtoa wants to walk with you as you confirm your hypothesis, pivot or stay the course, and grow your business.

Does this sounds like a tool your business could use?  If so, we’d love to help you get  started with a free account today!

Plan Your Business Strategy. Let Us Build the Financial Models.

Use OfftoaTM to capture your business idea as a set of assumptions.   As TurboTaxTM guides the tax-payer step-by-step through a set of questions, produces tax returns, and performs an online audit, Offtoa guides the entrepreneur through questions on their business strategy, produces pro-forma financial statements, and conducts a business analysis focused on the INVESTOR’S priorities.

Tailored to your Business.  Insight from your Industry.

Offtoa will guide you through the assumptions you need to quantify your business assumptions.  Since Offtoa includes data from a broad range of industries, you’ll have the insights on what to consider and what your investors will expect as you build your business strategy.

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Entrepreneurs don’t always know what is expected from companies in their new industry.  When appropriate, Offtoa will prompt you with assumptions that are common to businesses that you will be competing with.

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Capture the Complexity. Demonstrate the Value.

You run a sophisticated business–you shouldn’t have to wrestle with a complicated financial model.  Offtoa will break down the complex task of understanding your business’s finances into a set of simple questions.  Offtoa will walk you through the process of entering information on the products you sell, the prices you charge, the market’s you’ve entered.

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Whether your company is in manufacturing, services, or distribution, Offtoa will help you capture your expenses, your costs, and your revenues.  Offtoa accounts for the time delays, material waste, and assumptions comprise your businesses operations.  They’ll be included automatically in calculations of your revenues, cash flow, and expenses.

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 Expenses, Debts, and Investment

Most new companies will need infusions of cash to succeed.  Whether you take on loans or seek investment, Offtoa will help you understand the impact of those decisions on your cash flow and your growth potential.

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See how Offtoa will use these tools to produce your pro-forma financial statements, and give you insight on your company’s finances.

If this sounds like a tool that can help your business, we’d love to help you get started with a free account today.

Helping startup entrepreneurs get investors to “YES”

 Let us help your startup speak the language of your investors.

PLAN

Follow step-by-step instructions to capture your startup business idea as a set of assumptions. As TurboTax guides you through tax preparation, Offtoa guides you through building pro forma projections.

LEARN

Offtoa creates your assumption-based financial statements automatically, without relying on an accountant. You’ll be able to understand and communicate your startup company’s potential in the language of investors.

PIVOT

Analyze and quantify the strength of your plan with the OfftoaScore™. Hone your ideas by investigating multiple scenarios. As your hypotheses change, pivot with confidence towards growth and profitability.

GROW

Offtoa helps you create a compelling business case to approach investors. Before you enter the Shark Tank, you’ll have seen an “investor’s hat” analysis of your assumptions, and have your Capitalization Table and expected Internal Rate of Return in hand.
A tool built by entrepreneurs for entrepreneurs

Our Story

Our Story – “Have the startup professor in your corner”

Our founder is Al Davis. After his first startup had an IPO in 1995, and–after a publicly traded company acquired his second in 1997–he started mentoring dozens of startups. For many of these, he interviewed the founders and constructed pro forma financial statements for them, which they used to successfully approach investors. When he realized the value of this service, he started building prototypes of a tool to automate this process. In 2013, he founded Offtoa with his son, Mike, around this idea.

Built to help new companies get investors to “yes”

Offtoa™ assists entrepreneurs at a crucial moment—as they prepare to approach investors. By creating solid pro forma financial statements, Offtoa helps startup companies understand their financial state­ments, pivot with confidence, and get investors to “yes.”

  • Entrepreneurs speak the language of customer validation and product milestones.
  • Investors speak the language of financial statements and investment returns.

Offtoa bridges this communication gap. In the same way that TurboTax® guides taxpayers through a series of questions to produce tax returns, Offtoa guides entrepreneurs through questions about their business strategy to produce financial statements, and provides an “investor’s hat” business analysis to prepare them to confidently approach investors.

The Value Proposition – “Plan, Learn, Pivot, Grow”

  • Plan – Offtoa guides users in defining all their business assumptions
  • Learn – Offtoa provides pro forma financials and analyzes them for investor-readiness
  • Pivot – After you start your company and need to adjust assumptions, Offtoa keeps you on the right track
  • Grow – The more you pivot while staying on course, the closer you get to success

The Company – “By entrepreneurs, for entrepreneurs”

  • We’re a lean startup: We iterate constantly, we design experiments to test our assumptions, we consume few resources, and we grow from referrals from satisfied clients.
  • We understand the importance of entrepreneurship:  All our employees have a history of work with new enterprises, and a passion for mentorship, possibility, and growth.  Our company embraces a culture of enthusiasm, quality, and long-term commitment.
  • We connect with the community:  Our business is rooted in the startup centers of Colorado’s Front Range.  We connect with the entrepreneurs in our community and work with them to grow their businesses.

Our user interface is far from perfect. We’re looking for customers who understand this, but see the high value that our product provides. We listen to their feedback as we make changes, and grow Offtoa through referrals and viral marketing. Although we upgrade constantly, we’re planning a major new release for summer 2014. You can connect with us by signing up for an account at Offtoa.com, following us on LinkedIn, or following us on Twitter at @Offtoa.

Offtoa is a trademark of Offtoa, Inc. and TurboTax is a registered trademark of Intuit, Inc.